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THE 



PERFECTED PLANS 



FOR 



INCREASING 



THE 



VALUE AND CIRCULATION 
OF NEWSPAPERS 



Newspaper Contracting Co. 
A 




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21 Park R 
New York 

1803 



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Copyrighted June, 1S93 

Newspaper Contracting Co. 



INDEX. 



Introduction, 5 

The Perfected Plans, ... 7 

Character of Newspapers, - - 9 

Two-cent Papers and the Plans, - - 10 

How to begin Work, - - 10 

The Canvasser Problem solved, - - 13 

Cost of getting New Subscribers, - -.16 

Increased Advertising, - - - 17 

Working with the Newsdealers, - - 18 

Cost of the Premiums, ■ - - - 20 

One-cent Papers, - - - 21 

Circular for One-cent Papers, - - 22 

Plans for Weekly Papers, - - - 24 

Summary of the Plans, 26 

Subscription Forms, - - - - 27 



Introduction. 



The Perfected Plans for Increasing the Value and Cir- 
culation of Newspapers are the result of years of experi- 
ment and correspondence, by which a large number of 
threads, more or less familiar to newspaper publishers, 
have been woven together into a compact system certain 
to increase the value of a newspaper, in a very short 

time, AT XO LOSS. TO THE PROPRIETORS OF THE SAID PUB- 
LICATION. 

You may claim that there is "nothing new " in our 
plans. To which we reply that there is " nothing new 
under the sun." But, as the Campania "ocean grey- 
hound " of to-day is an improvement of the highest 
order, over Fulton's old " teapot" boat, so are the Per- 
fected Plans for Increasing the Value and Circulation of 
Newspapers unmistakable improvements over anything 
previously attempted in the same line of business. 

The new Plans are not schemes, a theory or a pro- 
posal which may increase the value and circulation of 
newspapers; these plans are accomplished facts, certain 
of success. 



If you adopt one of our plans you will undoubtedly 
largely increase your circulation, according to the popu- 
lation of your neighborhood. And remember this at the 
start — our remuneration depends upon your success. If you 
fail to increase your circulation after properly adopting 
one of our plans, we get no compensation for our out- 
lay, time and other incidental expenditure. On the 
other hand, if you make a decided increase in your cir- 
culation after agreeing to try our plans, you simply pay 
us a very small royalty, twenty cents for each subscriber 
secured by our means, which is very much less than it 
would cost you to obtain a subscriber by any other 
method. 

NEWSPAPER CONTRACTING CO., 

21 Park Row, 
New York. 



THE PERFECTED PLANS. 

A series of infallible methods for increasing * the circulation 
of morning, afternoon, weekly and other newspapers. 

Summed up in a few words, the Perfected Plans for 
Increasing the Value and Circulation of News- 
papers consist of placing you, by virtue of exclusive con- 
tracts, which we have with certain publishers and others, 
in the position to offer astonishing premium bargains to 
the newspaper readers of your city and its neighboring 
towns, and in clearly outlining to you the most 

SUCCESSFUL AND INEXPENSIVE MANNER OF SECURING SUB- 
SCRIPTIONS TO YOUR PAPER BY THE USE OF THESE PRE- 
MIUMS. 

Anybody can get hold of a premium and try to get 
subscribers with it; we show you how this can certainly 
be done and you do not pay us unless you succeed. 

This is the age of bargains, and also the age when it 
is becoming an accepted fact that the Business Depart- 
ment of a newspaper is the real machinery for making 
the paper a decided and paying success. Let your 
newspaper be the brightest in the world, and if its 
Business Department does not make determined efforts 
to down competition, the work of the editorial staff is 
almost thrown away, and the circulation of -that news- 
paper is not in a satisfactory condition. 

The proprietors of the Perfected Plans are old news- 
paper men, with considerable experience on such papers 
as the New York Herald, New York World, New 
York Recorder, New York Times, Boston Herald, 
Philadelphia Inquirer, Pittsburg Times, and with the 
Associated Press and United Press. 



8 

The above statements will show that we are not 
schemers or novices, that we are not trying to get you 
to buy a " pig in a poke," and that we are not touch- 
ing upon matters we know very little about. 

We frankly admit that we hope to get a small compen- 
sation for our outlay, experience and suggestions, and, 
above all, for the use of our contracts, etc., if you are 
successful, by our methods, in increasing your circula- 
tion; but we assure you that the benefits which will 
come to you by doing business with us are largely in 
your favor. 

Remember, also, that you can adopt our Plans with- 
out expense or risk, and that we give you the exclu- 
sive USE IN YOUR TERRITORY OF THE PERFECTED PLANS 

and the Contracts for the various premiums which 
the proprietors of these Plans have secured. 

In addition, you can order any or all of our premiums 
(after contracting with us) upon thirty, sixty and ninety 
days' time, and we feel so confident of the success of 
the Plans, that we absolutely protect you from risk 
or loss, on the first lot of premiums, by agreeing to 
take back any or all of the premiums of this first order, 
not disposed of within ninety days from shipment, if 
in good condition. 

You will thus see that we take all the risk and that 
you only pay us 20 cents on, say, a $3 or $6 subscrip- 
tion for the use of our contracts and Perfected Plans for 
Increasing the Value and Circulation of Newspapers. 

And, should you desire it, we will furnish you with a 
first-class man, who will put our plans in operation on 
your paper. 



CHARACTER OF NEWSPAPERS. 

How the plans vary according to the price of the newspaper 
adopting them. 

A very great deal, in working our Plans, depends 
upon the price and character of the newspaper which 
you publish ; if your paper is a two-cent paper, with 
no Sunday edition, the plans to be followed are different 
from those which should be applied to, say, a newspaper 
at two cents with a Sunday edition. These variations 
in the Plans do not, however, alter the general idea, 
which is to offer the readers of your city and neigh- 
borhood THE BIGGEST KIND OF A BARGAIN IN ORDER TO 
INDUCE THEM TO BECOME SUBSCRIBERS TO YOUR PAPER for 

three months, six months or one year, as the price of 
your periodical may dictate. 

If the price of your paper, is 2 cents and you publish 
a Sunday edition at, say, 3 or 5 cents extra, it has been 
proved to be advisable to ask for three or six months' 
subscription, the latter being the most popular, to the 
week-day editions only, the theory being that the week- 
day papers will pull the Sunday edition along. In other 
words, if you can induce people to take your week-day 
paper regularly they are certain to want your Sunday 
edition as well. But, should you not be of the same 
opinion as ourselves in this matter, you can ask for sub- 
scriptions to both Sunday and week-day editions; thus 
securing subscribers at 15 or 17 cents per week. 

A i-cent paper, however, should either adopt a 
cheaper line of premiums than a 2-cent paper or else 
the i-cent paper should only angle for year's subscrip- 
tions. The latter course is deemed the best, and is the 
most frequently adopted. 



10 

Two-Cent Papers and the Plans. 

In the case of two-cent papers, for instance, we ad- 
vise a thorough canvass of the city and neighboring 
towns upon the following plans and with the use of the 
premiums you may select from our list. 

In entering upon this canvass, it should be borne in 
mind that the "bigger the bargain " you offer and the 
smaller the amount of cash you ask for as first payment, 
the greater will be your success in securing subscribers. 

The regular Business Manager of the average news- 
paper is far too much overworked to undertake the im- 
mediate supervision of the little details of the canvass, 
therefore, it is advisable to hire, as Superintendent of 
Circulation, some bright young man, accustomed to the 
delivery of newspapers, if possible, who will supervise 
the work of getting new subscribers to your paper. 

How to Begin the Work. 

You can work either with or independently of the 
regular newsdealers. We advise working with the news- 
dealers so far as possible; but, in many cases it will be 
found best to map out your own routes and be free 
from these dealers. 

First, divide the territory you are going to work into 
districts and assign. boys, whom you can hire for $1.50 
per week, to distribute to, say, from 2,000 to 10,000 
houses regularly, in good condition and at the same 
hour every morning, a copy of your paper, for one 

WEEK FREE, AND CONTAINING A NEATLY PRINTED CIRCU- 
LAR OUTLINING THE INDUCEMENTS WHICH YOU OFFER TO 
SUBSCRIBERS AND NOTIFYING THE READERS THAT A " REPRE- 
SENTATIVE of the Business Department " of your 
paper, not a canvasser, remember, will call upon them 



11 

SHORTLY AND SHOW THEM THE BARGAINS, $4, $5 Or $7.50 

books for instance, which you offer them for 48, 50, 60, 80 
cents or $1.00, if they will agree to take your paper for, 
say, six months, paying for it at the rate of, say, 10, 12, 
15 or 17 cents per week, or 25 or 50 cents per month, 
according to the price of your paper, and whether or 
not you have a Sunday edition. The premiums you also 
inform them can be paid for in weekly instalments of 12 
to 25 cents per week. 

Thus, a 2-cent morning paper, with no Sunday edition, 
would ask for six months' subscriptions at 12 cents per 
week, making, for 26 weeks, $3.12, or, in round figures, 

$3. 

Remember, though, do not make the mistake of asking 
for the $3 down, and do not try giving away the 
premiums as an inducement. Both of these plans have 
been tried on various papers, and we recommend for 
your adoption the system of- weekly or monthly collections 
and of making the subscriber pay at least part of your 
outlay in securing the premiums. You will thus be 
getting new subscribers at very little cost to yourself, 
and you will have all your premiums paid for long before 
the time arrives for you to pay the publishers for them. 

Once your paper is on the press, the extra cost to 
you of a thousand more papers is only the cost of the 
white paper; or, say, $3.00 per thousand; the cost of 10 
boys to distribute these papers with the circular en- 
closed, will be about $1.50 per boy, for each boy should 
distribute to at least 100 possible subscribers per morn- 
ing, and in some cases one boy can distribute 200 to 300 
papers per morning. 

The form of circular which we recommend, as having 
been most successfully used, is enclosed herein, though 
you can alter it to suit your own views. 



12 

There is no necessity to refer to the cost of the circu- 
lar, for WE FURNISH, FREE OF CHARGE, all the 
cuts, the most expensive portion of that part of the 
work. 

You can suit yourself as to the size of the circular. 
They can, for instance, be printed so that a form of 
sixteen pages will make four complete circulars at one 
impression; but this is a matter which you are thor- 
oughly familiar with. 

Before the days of the Perfected Plans for Increas- 
ing the Value and Circulation of Newspapers, premiums 
were undoubtedly used as inducements to obtain sub- 
scribers to newspapers and canvassers were employed 
to get the subscriptions. But, we are certain that we 
control exclusively for use as newspaper premiums, the 
very best books in the market, and we hope to be able 
to show you that many newspapers are getting from 200 
to 1,000 additional subscribers per week by using these 
premiums. 



13 



THE CANVASSER PROBLEM SOLVED. 

How the old-time ii worker " has been done away with and 
how effective men are secured. 

In the early stages of this work we were met with 
the remark that it was 4 ' impossible to get good canvass- 
ers." We thought this was an error and we advocated 
the following plan, w T hich is now being most successfully 
worked : 

. Don't hire the veteran canvasser who "has been" 
everything, and never will be anything else. Adver- 
tise for several bright young men of fair education, 
good conversationalists, who are just entering life, and 
offer them $10 or $12 per week as assistants to your Busi- 
ness Manager and as Members of your Reportorial Staff. 
You can get hundreds of them, and they will be much 
strengthened and helped in their work by giving them 
cards, neatly printed, on one of the following plans : — 





(No. i.) 




■ 14 


Mr. James Brown, 
Assistant Business Manager 
The Ohio Daily Star, 
Bank St. Cleveland, 


0. 



(No. 2.) 



Mr. John Smith, 

Reportorial and Business Staff 

The Rochester Herald, 

1492 State Street, 

Rochester, N. Y. 



14 

By this method of dealing with your canvassers, you 
can get a much more intelligent, faithful and reliable 
class of men than you could by treating with them 
merely from the " subscription canvasser " standpoint. 

Besides, still more important to you, these cards will 
enable your men to get a hearing and to get subscrip- 
tions where they otherwise would be unable to get any 
further than the door-step. You will also see by the cir- 
cular enclosed, that your young men will be able, while 
adding largely to your subscription list, to collect many 
bright news items and good " personals " which will 
help your work greatly, if you print them during the 
progress of your canvass. 

Of course, very many people will accept your invita- 
tion to inspect the books at your office and you will 
there obtain many signatures to the subscription blanks. 

An Important Point. 

It is important that you should have a good stock of 
bargains on hand before you begin your canvass, as the 
premium selected by your new subscriber should be 
delivered to him or her as soon as possible after obtain- 
ing his or her signature to your subscription blank. It 
is all the more easy for you to do this as our contracts 
with the publishers enable you to get the premiums on 
such easy terms (30, 60 or 90 days' time) that there is no 
excuse for delay in delivering your premiums, especially 
as the first lot of books are returnable, in good con- 
dition, if you do not obtain subscribers with them. 

As a rule, your canvassers or " Business Manager's 
Assistants," as it is shown to be advisable to term them, 
can also act as Collectors, and it has been proved and is 
being further proved on many papers at this moment, 



15 

that one good Manager's Assistant, or Collector, can 
collect from 1,000 subscribers in a week; so, we have 
the cost of canvassing and collecting at $10 to $12 per 
week per 1,000 papered houses. 

The delivery of the premiums, when not called for at 
the office, can also be made by these Assistant Business 
Managers; though, in some instances, owing to the ra- 
pidity with which the subscriptions come in after the 
canvassers are fairly to work, it has been found neces- 
sary to have a delivery cart follow after the workers, so 
that the distribution of premiums should not be de- 
layed. 

Let the work of canvassing and subscription get- 
ting be conducted in quiet until you can get a u sworn 
circulation " column in print; then make your rivals 
unhappy by blowing your horn to the utmost. 



16 
COST OF GETTING NEW SUBSCRIBERS. 

The "dollars and cents" point of the Plans and how to- 
increase your advertising. 

Let us now recapitulate the expense of getting new 
subscribers, by the thousand. 

The cost of papering we have already estimated at $3 
per thousand; but, as in eight cases out of ten, you 
eventually land your new subscriber and he thus pays 
for that portion of the work, it is not necessary to dwell 
to any great extent upon this point. 

It has been shown that a fair Assistant Business Man- 
ager will average from to to 60 new subscribers per day, 
so you will see that the Perfected Plans have reached a 
point of extreme perfection and that we do not exagger- 
ate when we say that it is impossible to fail in the attempt 
to obtain new subscribers if you follow closely the plans 
which experience has taught us are the very best in the 
case. So, we will simply estimate the profit on, say, 
1,000 new subscribers obtained by the Perfected Plans, 
and the rest follows by simple multiplication. 

Dr. 

Cost of paper at $3 per m. for 313 days. $939 00 

Cost of delivery (10 boys at $1.50 per 

week, for 52 weeks) 780 00 

Collection, delivery of premium and can- 
vass, $9.50 per week, for 52 weeks. . . . 494 00 

Loss on 1,000 premiums, say an average 

of 15c. each 150 00 

Royalty 200 00 

$2,563 00 



17 

Cr. 

1,000 Subscribers at 12 cents per week. . $6,240 co 
Deduct cost of obtaining 1,000 Sub- 
scribers 2,563 00 



Profit $3^677 00 

Of course, in some instances, you can get young men, 
good enough for the position of " Assistant Business 
Managers," at $8 per week, which would be a saving on 
the figures already given. On the other hand, in other 
cases, you may find it advisable to add a regular 
collector to each 1,000 subscribers; this, on the basis 
of the figures we have previously quoted, would still 
leave you a profit of over $3,000 on every 1,000 yearly 
subscribers you obtain by the Perfected Method of In- 
creasing the Value and Circulation of Newspapers. 

Inxreased Advertising. 

Of course, as every publisher is well aware, increased 
circulation means increased advertising, and it has been 
shown, in nearly all cases, that the advertisers soon 
learn something of the extraordinary efforts put forward 
by clients of the Perfected Plans and, taking advan- 
tage of the fact that the papers undertake determined 
and systematic work to obtain a foothold in every family 
in the city and neighborhood, these advertisers can be 
easily prevailed upon to increase the amount of patron- 
age bestowed on the newspapers referred to, and thus 
they more than pay the whole expense of securing the 
new subscribers. 

Work the Perfected Plans thoroughly and on about 
the lines which have, as our experience shows us, proved 
so successful with many newspapers and, according to 



18 

the population of your section, you can increase your 
circulation to an unlimited extent. 

It is no unusual thing for two to four fair "Assistant 
Business Managers" to bring in from 250 to 1,000 sub- 
scribers in a week, and any fair worker should get you 
at least 20 new names per day. 

It is strongly advisable that while your papering, can- 
vassing and delivery of premiums is going on that the 
persons so engaged should be under the constant sur- 
veillance of somebody more or less directly or indirectly 
interested in the success of your paper, as slovenly 
papering, negligent canvassing and backward delivery 
will go far towards defeating your best efforts. 

Working with the Newsdealers. 

You will find, as a rule, that in cities where news- 
papers are handled mainly by newsdealers that the latter 
can soon be convinced that it is in their interest to work 
with you; for, by increasing the number of papers sold 
on their routes, you also increase the newsdealers' profits. 
Thus, in some cases, it has been found best to paper the 
district of such and such a newsdealer for him, and 
then let him canvass for subscribers and deliver the pre- 
miums. But, as the newsdealer already gets a profit out 
of the papers sold and you are only aiming to increase 
his profits by increasing your circulation, it has been 
found necessary, here and there, to make the newsdealer 
pay the full amount the newspaper paid for the premium 
and, in addition, in some cases he has paid the cost of 
papering and canvassing. 

Thus, let us say, suppose your premium cost you 75 
cents and your other expense amounted, on an average, 
to 20 cents per subscriber, you can make your news- 
dealer pay you 75 cents, 85 cents, or even $1.00 for each 



19 

premium and have him deliver and collect for them him- 
self. 

But the closer you follow the Perfected Plans the 
better pleased will you be with the results obtained. 

There have been cases where newsdealers have refused 
to take any part in the work of increasing the circula- 
tion of newspapers and have, sometimes at the instance 
of rival papers, placed obstacles in the way of a success- 
ful canvass. Should you come across any of these in- 
stances, you can soon stamp out all such opposition by 
establishing a newsdealer of your own in the neighbor- 
hood of the obstructionist and he will, by good canvass- 
ing, soon have an income, through the sale of your 
paper, of from $10 to $30 per week. 

Work the Small Towns of Your Vicinity. 

If you have any small towns or settlements in your 
neighborhood they are so many gold mines for you. 
Work them freely and they will yield you from 250 up 
to 2,000 subscribers, according to the population. 



20 



COST OF THE PREMIUMS. 

An important point which our representative can best ex- 
plain to you at your leisure. 

The cost of the premiums which we, by contracts with 
the publishers, control, exclusively, for use in the news- 
paper business, is the next point to be touched upon. 

In the sale of these books the proprietors of the Per- 
fected Plans for Increasing the Value and Circulation 
of Newspapers, have absolutely no interest. That is 
to say, that we have made arrangements w T ith the pub- 
lishers by which you get the benefit of our contracts, 
which call for the furnishing, to our clients, of these 
books at the very lowest rock-bottom prices, and which also 
enable you to get the premiums, practically on sale, or 
on trial, on terms to suit yourself — 30 days, 60 days, 90 
days — upon furnishing acceptable reference, or 2 per 
cent, off for cash. 

The cost of the premiums we exclusively control 
varies from 60 cents to $1.00, and will be explained to 
you by the samples which our representative will show 
you. 

Your Assistant Business Managers should take care 
to have their sample premiums in good order always, 
and, with this object in view, we recommend that you 
have for each worker an oilcloth satchel opening down 
one side, or a telescope satchel, and which, when open, 
will show the backs of all your premiums. 

Have a piece of board, the size of the largest book, at 
the bottom of these cases or satchels, and another and 
similar piece of board at the top of the pile; this will 
keep the strap around the whole from cutting the 
books. 



21 



ONE-CENT PAPERS. 

How the cheaper papers may go to work if they object to the 
more popular though slightly more expensive plans. 

We have, up to the present, been treating, in the 
main, of the work and expense of placing the Perfected 
Plans in operation, on a two-cent paper, but the sys- 
tem applies equally well to a one-cent paper. It is true 
that the profits are not so great on a one-cent paper as 
on a two-cent paper, and that the expense account on 
the former must be cut down to the finest possible point. 
It is possible, however, for a one-cent paper to get many 
thousands of new subscribers by use of the Plans. 

If you do not think favorably of six months' subscrip- 
tion to your one-cent paper, you can take a year's sub- 
scription, which will place you on the level, so far as 
expense in premiums, etc., is concerned, of the two- 
cent paper, which takes a six months' subscription. 

Or, in default of adopting either of those plans, the 
one-cent paper can use the following plan, have the 
use of our exclusive contracts, and pay us a royalty of 
20 cents for each subscriber obtained. 

Enclose, let us say, a circular similar to the following, 
in districts which you should paper after the manner 
outlined for a two-cent paper. 



22 



CIRCULAR FOR ONE-CENT PAPER. 

WE LEAD THEM ALL. 

The TIMES' Great Offer. 

The Chance of the Season. 

opportunity to secure our grand pictorial home books 
without an outlay of money. 

READ! READ! 



To the People of. 



The Regular Price of the Daily Times is cents a week, 

and for that amount the paper will be delivered by carriers in any part 

of But if you agree to take the 

Daily Times for six months and pay cents a week for same, 

you will be entitled, after you have paid for the paper for six weeks, 
to any one of the beautiful books mentioned below. All are hand- 
somely bound in cloth and the regular price for most of them in 
bookstores is $4.00 each. Some retail for more. 

This is your very best chance to obtain choice books, suitable for 
presents, your home and library, without an outlay of money, and you 
get the paper and book from us at exactly the same price that you 
would have to pay for any other first-class paper without the book. 

The books are very expensive, but we make you this offer with the 
hope of securing you as a permanent subscriber. We repeat, the book 
will be delivered after you shall have paid for six weeks' subscription 

( cents) . You can pay this cash if you wish and get the book 

at once. If you do not pay until you have taken the paper six weeks 
the book will be given you on presentation, at the Times office, of the 
following card, signed by the carrier: 



TO THE TIMES CO., 

This Certifies^ That 



of street, who subscribed to The 

Daily Times for six months, has (row been taking the 
paper for six weeks, and has) paid me ...... cents, the 

premium subscription price for samj% and is therefore now 
entitled under terms of premium offer, to receive book 
entitled — 



.Carrier. 



Date. 



23 

TO OUR SUBSCRIBERS. 

Many persons who already subscribe to The Times will perhaps 
want one of these Premium Books. This they can get by calling at 

this office and paying the cash, or by notifying the Carrier who 

brings them the Paper and paying him a week for six months. 

To non-residents of : If you live outside 

of and wish to get The Times by mail and one of 

our beautiful books as a premium, we will offer you : The Daily 

Times for one year and any book you prefer for 8 , the regular 

subscription price, provided you send us extra to pay the 

expressage on the book, fc^f* The Weekly Times for one year and 

either of the books you prefer, for $ ; provided you send us 

extra to pay the expressage on the book. 

CLUB OFFER: Any one sending us Three Weekly Subscribers 

and $ , or two daily subscriptions and 8 , will receive any 

one of the books free if extra is sent to cover express charges, 

and the paper will be sent the subscribers for one year. 

THE TIMES COMPANY. 
Follow this with Illustrations of Books. 



While presenting the last mentioned plan for your 
consideration, we think it only right to add that you 
will not get near so many new subscribers by its use as 
you will by employing the quiet, house-to-house can- 
vass, outlined in the two-cent newspaper plan, and 
it is easier for you to use cheaper books and figure 
closely in other matters, working your advertisers at the 
same time to the utmost, while building up your circula- 
tion on the much more successful plan. 



24 



FOR A WEEKLY PAPER. 

A method by which a weekly paper can siving thousands of 
new subscribers into line. 

Daily papers are not, however, the only periodicals to 
derive benefit from the PERFECTED PLANS FOR 
INCREASING THE VALUE AND CIRCULATION 
OF NEWSPAPERS. 

For weekly papers we submit the following Plan, 
which has been worked with considerable success : 

PLAN FOR THE WEEKL Y. 



WE LEAD THEM ALL! 



READ OUR 

GREAT 

Columbian Inducement and Premium to New 
Subscribers. 

A Grand opportunity to Secure Handsome Pictorial Home Books with 
an Outlay of but Little Money. READ ! READ ! 

The regular price of paper 

is % . . . per annum, and for $ . . . . .the paper will be sent 
postpaid for one year (or six months). And, in addition to sending you 
our paper for the above term, we will give you your choice of any one of 
the beautiful books mentioned and described below. All of them are 
handsomely bound in cloth, and the regular price for the most of them 



25 

in book stores is 84. 00 each, and some of them retail for more. This 
is your very best chance to obtain books with an outlay of but little 
money. The books are very expensive, and we make you this offer 
with the object of securing you as a permanent subscriber. 

TO OUR SUBSCRIBERS. 

Many who have already subscribed for paper, will 

perhaps want one of these premium books. This they can get by call- 
ing at our office and paying $ . . . or by sending $ . . . with 
$ . . . additional for postage or express charges. 

FOR NOX-RESIDEXTS OF : If you live 

•outside of and desire to obtain the 

paper by mail and one of our beautiful books as a premium, we will 
offer you the .... paper for one year (or six months) and any 
book you prefer, for 8 . . . providing you send us $ . . . extra 
to pay expressage on the book. 



CLUB OFFER. 

Any one sending us . . . weekly subscribers $ . will 

receive any of the books FREE, if $ ... is sent to cover express 
charges, and the paper will be sent to the subscribers for one year. 
° Follow this with list of Illustrations of Books. 



The royalty which you would pay us for the use of 
our contracts with this weekly plan is 20 cents for each 
subscriber obtained. 



26 
SUMMARY OF THE PLANS. 

A FEW WORDS IN CONCLUSION, WHICH PLACE OUR PROPO- 
SITIONS IN A NUTSHELL. 

In the foregoing pages, the Newspaper Contracting 
Company has endeavored to give in detail its perfected 
plans for increasing the value and circulation of news- 
papers. As a summing up, the following review of our 
propositions may not be out of place. 

We control, for newspapers, by exclusive contracts, 
the very best premiums in the market for use in increas- 
ing the value and circulation of newspapers. 

By years of experiment and study we have per- 
fected certain plans for making the best use possible of 
these premiums. 

We offer you the use, free of any immediate outlay to 
yourself, of these exclusive contracts and of these plans. 

You can undertake the w r ork yourself or we will fur- 
nish you an experienced man, at your expense, to place 
the machinery in operation. 

If you succeed in increasing your circulation you will 
pay us a royalty of Twenty Cents for each subscriber 
obtained by our means; if you fail, evidently, you pay 
us nothing. 

On your first order of premiums, we pledge ourselves 
to take back any and all premiums, in good condition, 
which you may have failed to dispose of. 

Finally, you can order all your premiums by giving 
notes at 30, 60 or 90 days. 



27 



SUBSCRIPTION FORMS. 

Naturally your Canvassers and Collectors will have to 
be provided with properly printed forms, in pads, to fill 
out orders for the paper and to receipt for money 
received either on account of premiums or on account 
of the subscription. 

The following are sample forms for use with the Per- 
fected Plans for Increasing the Value and Circula- 
tion of Newspapers. 



BLANK No. i. 

Subscription blank to be filled in by the Assistant 
Business Manager, and to be signed by the subscriber. 



.i8g.. 



Publisher of the 

Please send a copy of the 

to my address for months, for zvhicJi I 

agree to pay 

commencing 



28 

BLANK No. 2. 

To be filled in and signed by the Assistant Business 
Manager when the premium is delivered. 



/£?.... 

Received of. 

in payment of 

{or, on account of) one 

copy of. 

The 

per 

Assistant Business Manager. 



29 
BLANK No. 3. 

To be filled in by the Assistant Business Manager and 
signed by the subscriber. 



7<?p.... 

To 

Please deliver me a copy of, 

for which I agree 

to pay cents on delivery 

and cents per week until 

the full sum of. cents 

has been paid. 



It is agreed and understood that the right and 

title in said book is to remain in the 

ttntil 

the agreed price of. 

has been paid. 

Subscriber's name 

Address, 

Collect at 

Assistant Business Manager s name, 




LIBRARY OF CONGRESS, 



022 204 674 < 









Conservation Resources 
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LIBRARY OF CONGRES! 



022 204 674 9 



